患者后续行为意向及其与信任度的关系

Patients' Follow-up Behavioral Intention and Its Relationship with Trust

患者对就医过程中医疗环境的感受和评价会影响其后续的就医行为意向,进而影响医院的发展。调查结果显示,患者后续就医行为意向与其性别、就医类型、可感知到医院实力、医院环境、医院的信息公开化程度以及患者对医生技术能力的信任程度均存在相关。提高患者的后续就医行为,不仅需要提高医生的技术实力,还需注重对医院声誉的提高,改善医院环境,增加对医院、医生的宣传力度,扩大医院的信息公开化程度,以促进医院的进一步发展。

The feeling and evaluation of the medical environment will affect the follow‐up medical behavioral intention of patients .The results of this study revealed that the follow‐up behavioral intention of patients was significantly related to the gender of patient ,the hospitalized type ,the power of the hospital ,the environment ,the degree of public information and the trust of patient in the doctor technical ability .Improving the patient＇s follow‐up medical behavior ,does not only need improving the doctor＇s technical strength ,but also needs to improve the hospital reputation ,environment ,increase publicity for hospitals ,doctors ,expand the degree of information openness to promote the development of the hospital .