青岛市乡村休闲旅游SWOT分析研究

SWOT Analysis of Rural Leisure Tourism in Qingdao

运用SWOT分析法对青岛市乡村休闲旅游发展进行分析,结果显示:青岛具有资源丰富、经济发达、交通便利等优势,但同时也存在认识水平不高、农村基础设施落后、产品同质化严重、季节性明显、人才缺乏等劣势;面临旅游新热点形成、政府出台鼓励政策、新型农村社区的建设等新的发展机遇,但周边地区的竞争、生态环境的恶化也对其构成了威胁。在此基础上,提出了提高认识水平、完善基础设施、打造特色品牌、保护资源、培养人才等可行性建议。

The development of rural leisure tourism in Qingdao is analyzed with SWOT analysis method .The results show that Qingdao has abundant resources ,advanced economy ,convenient transportation and so on ,but it also has some disadvantages such as lower cognitive level ,outdated rural infrastructure ,serious product homogeneity ,obvious seasonal characteristics ,lack of talents and so on .Although there are such new development opportunities as the form of the new focus of tourism , the release of encouraging policies , the support of the new socialist rural construction ,it also faces threats of the competition from the surrounding areas and the deterioration of ecological environment.On this basis,a series of feasible suggestions are put forward such as increasing the cognitive level , perfecting rural infrastructure ,creating characteristic brands ,protecting resources ,cultivating talents and so on .