摘要
A怎样进行市场研究？B这是一个范围很广的问题。但简单地说，市场调研的目标之一就是弄清楚这种产品是否有销路。那么谁来做这工作呀？有时候是我们自己搞调研,但对于那些开发费用高的主要产品我们请专家调研。你们自己的销售人员参加吗？在开始阶段,只有地区经理参加,如果我们搞试销，一些高级销售员也参加。
A： How is market research carried out？ That＇s a very broad question, but to put it simply, one of the objectives of market research is to find out whether your products could be sold or not. Who does this kind of job then？ Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists. A： Do your own salesmen take part？ B： In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.
出处
《英语角》
2015年第7期54-54,共1页
English Corner
