期刊文献+

新产品独家销售的广告模型

Advertising model of new product exclusive sales
下载PDF
导出
摘要 文中对广告与销售速度之间的关系的规律进行了初步探索,建立了在竞争环境中进入市场的新产品的销售受广告影响的数学模型,利用微分方程的理论方法得出方程的解,并对销售曲线进行了分析。 In this paper ,the relationship between advertising and sales rate is explored preliminari-ly.The mathematical model of sales that are influenced by advertisements was set up for new product entering the market in the competitive environment.Using the theory of differential equation methodand equation solution,and the sales curve is analyed.
作者 刘玉惠 李硕
出处 《青海大学学报(自然科学版)》 2015年第3期80-82,共3页 Journal of Qinghai University(Natural Science)
关键词 销售速度 广告模型 微分方程 sales pace model of advertisements the differential equation
  • 相关文献

参考文献7

二级参考文献18

  • 1刘敬军 张申生 等.基于动态联盟的供应链管理集成框架研究[J].软件学报,1998,:188-191.
  • 2Peng S Y. Optimal replenishment policy for product with season pattern demand[ J]. Operations Researeh Letters, 2004, 33: 90 -96.
  • 3Roger Hill M. Batching policies for a product life cycle[ J]. Int. J. Production Economics, 1996, 45: 421--427.
  • 4Chen C K, Hung T W, Weng T C. Optimal replenishment policies with allowable shortages for a product life cycle[ J]. Computers and Mathematics with Applications, 2007, 53: 1552-1594.
  • 5Chen C K, Hung T W, Weng T C. A net present value approach in developing optimal replenishment policies for a product life cycle[ J]. Applied Mathematics and Computation, 2007.184 360-373.
  • 6Chen C K, Hung T W, Weng T C. Optimal replenishment policies for the case of a demand function with product-life-cycle shape in a finite planning horizon[ J]. Expert Systems with Applications, 2007, 32: 65-76.
  • 7Panda S, Senapati S, Basu M. Optimal replenishment policy for perishable seasonal produets in a season with ramp - type time dependent demand[J]. Computers & Industrial Engineering, 2008, 54: 301-314.
  • 8莫降涛 朱彦利.预定销售环境下的库存-销售模型.系统工程,2007,:30-34.
  • 9Peng S Y, Chen T C. Dynamic pricing of seasonal goods with spot and forward purchase demands[J]. Computers and Mathematics with Applications, 2007, 54: 490-498.
  • 10Peng S Y. Ordering and pricing of service products in an advance sales system with price-depended demand[ J]. European Journal of Operational Research, 2006, 170: 57-71.

共引文献15

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部