基于LBS的智能信息推送技术研究

Research of Intelligent Information Push Technology Based on LBS

随着时代的发展,LBS技术在人们日常生活中的作用越来越大,同时与信息推送技术的结合已成为一个必然的热点,本文在围绕LBS服务和智能信息推送的基础上,提出了一个基于位置的智能信息服务模式,它通过引入位置过滤模块、用户兴趣模型匹配、智能信息的分类模块,达到层层过滤的目的,同时结合反馈处理部分的修正功能来实时改进推送模型的精度,从而提高信息服务的质量和效率。

With the development of times , the LBS technology plays a more and more obvious role in People＇s Daily life, and the com-bination of the information push technology and LBS has become an inevitable hot .Based on the LBS technology and information push technology we propose an intelligent information service mode based on location .This model can realize the goal of filtering Step by step by introducing location filtering module , user interest model matching and the classification module of the intelligent information . It can also improve the accuracy of push model combining with correction function of feedback processing part in real time .This model improved the quality and efficiency of the information service to a certain degree .