摘要
设计发展正进入一个前所未有的变革时期。在"以用户为中心"理念推动下,传统的工业设计、平面设计、广告设计等单一的设计专业已无法解决今日更带有系统特性的"用户体验供应链"创建问题,从而令用户体验设计成为整合所有设计专业创新力的顶层战略。而苹果等成功的品牌实践告诉我们:唯有持续打造"设计驱动型品牌",才是最广阔的设计发展之路。
Design development is entering a period of unprecedented change. Driven by "user-centric" concept, user experience design is becoming the toplevel design expertise innovation strategy, to integrating of all the traditional industrial design, graphic design, advertising design, single design has been unable to resolve the "user experience supply chain" to create problems with the more characteristic of system in today. The successful practice of Apple and other brands to tells us: only continue to create " Brand driven by design", is the most extensive design developmenL
出处
《设计》
2015年第9期29-33,共5页
Design
关键词
用户体验
工业设计
体验设计
供应链
品牌战略
设计驱动
User experience, Industrial design Experience design Supply chainBrand strategy Design driving