以沈阳工业遗产视觉文化为特征的旅游创意明信片设计研究

STUDY ON TOURISM CREATIVE POSTCARD DESIGN OF SHENYANG INDUSTRIAL HERITAGE VISUAL CULTURE CHARACTERISTICS

工业发展形成工业建筑遗产已经成为沈阳百年沧桑的历史见证,工业建筑遗产是沈阳城市文明的一种体现,同时工业雕塑作为典型的大众公认的视觉性标志。在深入了解工业历史,工业特点的基础上找准工业遗产中易于转化为视觉特征,有地域工业特色,有创意性的方面素材。以沈阳工业遗产视觉文化为特征的旅游创意明信片设计是在我国大力发展创意文化产业的背景下,传承着城市工业文化与城市品牌形象观念,对工业遗产进行及时的保护与再利用。

The formation of industrial development of industrial architectural heritage has become a witness of hundred years of vicissitudes of Shenyang history. Industrial heritage is a kind of embodiment of Shenyang city civilization, and at the same time industrial sculpture becomes the visual symbol which is typically public recognized. Based on indepth understanding of industrial history and its characteristics, creative materials with regional industrial characteristics which can be easily transformed into visual features in industrial heritages are identified. Under the background of the China＇s vigorous development of cultural and creative industry, tourism creative postcard design characterized by Shenyang industrial heritage of visual culture inherits industrial heritage and culture and city brand image concept, which provides the industrial heritage protection and reuse in a timely manner.