摘要
本文基于细分市场的设计思路,重点分析汽车消费市场的新兴购买力女性用户的使用习惯、情感诉求及购车偏好,从而提出以女性审美为导向的汽车内饰设计方案。针对于女性消费市场设计的汽车内饰可从内饰产品形态、细节处理和情感设计三个方面入手,设计出具有秩序美、艺术美、功能美的汽车内饰,为女性用户营造一个个性时尚、舒适愉悦的驾乘环境。
This paper, based on the design thought of market segmentation, focuses on the analysis of female user habits, emotional appeals and purchase preference of the emerging purchasing power in automobile consumption market, so as to put forward the automotive interior design scheme oriented by female aesthetics. According to the female consumer market design, automotive interior can be started from three aspects of interior product form, processing details and emotional design, so as to design automotive interior with order beauty, artistic beauty and function, which can provide a personalized fashion, pleasant and comfortable driving environment for female users.
出处
《设计》
2015年第9期112-113,共2页
Design
关键词
汽车内饰
女性特征
形态
细节
情感设计
Automotive interior Female feature Form Detail Emotion design
