“开心消消乐”游戏体验分析

USER EXPERIENCE ANALYSIS ON THE GAME HAPPY MUSIC DIMINSHING

文章立足于用户体验的视角,结合笔者的体验感受,对"开心消消乐"游戏进行解构分析。得出该游戏成功要点:目标群体大众化、基本玩法简单、易于入门、玩法丰富、增加社交机制、激励用户推广游戏、界面设计精心等。可见,"开心消消乐"游戏的成功归功于于真正理解和把握用户,从用户的心理程度上去做设计。

Based on the experience of the user and author, this paper performs the structural analysis of the game Happy Music Diminishing. The key factors is obtained as following： popularizing target audience, simplifying basic playing methods, easy beginning, plentiful playing methods, increasing social contact, encouraging user to promote the game, elaborating the interface, etc. So the success of the game should give the credits to really understanding and grasping the user.