色彩在商业广告设计中的浅析

COLOR IN THE DESIGN OF COMMERCIAL ADVERTISING

随着广告业的飞快发展,广告业出现适者生存,优胜劣汰的局面。广告,这种形式给人以感官的享受,内容上也必定有材料的内涵,才能发展支持到现在。色彩作为商业广告设计中的一个重要元素,发挥着极其重要作用。针对不同目的产品广告渲染不同的色彩,既可以增强广告设计的表达意境,还可以使广告产品更富有感染力和冲击力。

With the fast development of the advertising industry, survival of the fittest situation in the advertising industry appears. The form of advertising provides a sensual pleasure and its contents must have the connotation of the material. Only by this can it support the development until now. Color, as a commercial advertising, is an important element in the design, which plays an extremely important role. Product advertising renders different colors for different purposes, which can not only enhance the expression of the mood of advertising design, but also make advertising more contagious and impulsive.