1990年代以来中国媒介文化生产的整体性嬗变

Wholesome Evolution of Media Culture Production in China Since 1990

中国当代媒介文化样态及其生产体系自1990年代开始发生整体性的、全方位的更新与嬗变,"媒介文化"成为大众文化发展的新样态并逐步演化为居于社会中心位置的文化形式。同时,媒介文化在生产层面体现出与消费主义意识形态的双向高度契合,也使得媒介产品在生产过程中逐渐被商业逻辑所裹挟与控制。媒介文化生产在场域构成、生产理念、生产方式与话语方式等方面均显示出整体性转向,对当下媒介文化面貌产生了决定性的影响。

It was in the 1990＇ s that the pattern of Chinese contemporary media culture and its production system started a wholesome and all -round renewal and evolution. ＂Media culture＂ became a new pattern of development of mass culture and a culture form taking the central position of the society. Meanwhile, media cul- ture shows a high-degree double coincidence with consumerist ideology at the level of production, which makes media products gradually coerced and controlled by business logic in the process of production. As a result, the integral turn of production of media culture in field composition, production conception, productive means and form of discourse has exercised decisive influence on the existing face of media culture.