大学生互联网创业SWOT分析

SWOT Analysis on University Students' Online Innovative Undertaking

随着互联网和电子商务的快速发展,大学生互联网创业既面临巨大的机遇又面临一定的挑战。通过对大学生互联网创业的SWOT分析发现,大学生互联网创业具有网上创业模式灵活、创业风险小、创业团队组建容易的优势,但对创业复杂性认识不足、缺乏经验、融资难是大学生互联网创业的劣势,同时大学生互联网创业既有良好的政策环境、庞大的市场、消费者众多的创业机会,又面临网络安全、创业者素质欠缺、竞争对手强大的不利威胁。因此,大学生在互联网创业中,可以采用优势机会、劣势机会、优势威胁、劣势威胁的战略,走出一条适合大学生自身特点和优势的就业创业之路。

With the rapid development of Internet and electronic commerce, college students＇ online innovative undertaking are faced with great opportunities and challenges. Through the SWOT analysis on university students＇ online innovative undertaking, college students＇ online innovative undertaking had the advantages of flexible model, little risk and building team easily. However, there were following disadvantages：lack of understanding of the complexity, lack of experience and difficulties of financing. College students＇ online innovative undertaking not only have entrepreneurial opportunities of good policy environment, huge market and many consumers, but also have adverse threats of network security, lack of entrepreneurs and strong competitors. Therefore, in order to promote the college students＇ online innovative undertaking, we can use the opportunity strategies, weakness op- portunity, strength threat and weakness threat, which can help college students＇ online innovative undertaking.