网络营销的道德困境初探

On the Moral Dilemma of Network Marketing

随着互联网技术的发展深入及世界经济一体化的进一步加强,网络营销已经成为最具发展潜力的领域。然而与传统的营销相比,网络营销有其自身的特点。在网络营销的过程中,也出现了诸多道德问题。文章主要研究网络营销中涉及的道德问题,分析产生的原因,提出解决策略,为网络营销的深入发展做铺垫。

With the further development of Internet technology development and the integration of the world economy, the network marketing has become the most development potential of the ifeld. However, compared with the traditional marketing, network marketing has its own characteristics. In the process of network . In the process of network marketing, there are many moral problems. This paper mainly studies the moral issues involved in network marketing, the analysis of the causes, proposes the solution strategy, laying the groundwork for the further development of network marketing.