网络意见领袖影响力分析

Analysis of the Influence of Network Opinion Leaders

意见领袖影响力分析作为意见领袖研究热点之一,对于优化网络传播过程中的信息整合与传输、深入了解微博发展方向、维护网络内容安全、促进网络发展具有非常重要的理论和实践意义。文章通过对现有网络意见领袖影响力分析研究发现,网络意见领袖影响力评估模式、算法研究稍显薄弱,大多数研究尚处于理论探索阶段,缺乏深入的实证性分析。因此,采用定量方法构建网络意见领袖影响力指标体系并对其进行科学评价就显得尤为必要。

Analysis of the inlfuence of opinion leaders as one of the hot research opinion leader, for information transmission, integration and optimization of network communication in the process of in-depth understanding of micro-blog development direction, maintenance of network content security, has a very important theoretical and practical significance to promote the development of the network. According to the analysis on the inlfuence of opinion leaders existing network discovery, network opinion leaders inlfuence evaluation model, algorithm research is slightly weak, most of the research is still in the stage of theory research, lack of in-depth empirical analysis. Therefore, the quantitative method was used to construct the network opinion leaders inlfuence index system and scientiifc evaluation on it is particularly necessary.