娄底市休闲农庄游客满意度调研分析

Investigation and Analysis on Tourist's Satisfaction with Leisure Farms in Loudi City

近年来,娄底市休闲农业发展迅速,而休闲农庄是其发展的主要形式。娄底市休闲农庄在快速发展的同时也暴露出缺乏地域特色和乡土气息、项目单一雷同、人工痕迹明显等问题,严重影响了游客的体验质量和满意度。根据对娄底市休闲农庄游客满意度的调研,应从提高旅游可进入性、丰富休闲活动项目的体验内涵、完善园区内的基础设施等方面提高游客满意度,促进娄底市休闲农庄的发展。

In recent years, leisure agriculture in Loudi City is developing rapidly, and the leisure farm is the main form of its development. Meanwhile, there also appear some problems such as lack of regional characteristics and local favor, single and i dentical projects and obvious artificial traces, which seriously influence the quality and satisfaction of visitors＇ experience. Ac cording to the investigation of visitors＇ satisfaction in Loudi leisure farms, tourist satisfaction should be improved and the develop ment of leisure farms should be promoted by improving the tourism accessibility, enriching the experimental connotation of leisure activities and improving farm infrastructure.