基于人口学特征的嵩山少林寺游客重游意愿研究

Research on Tourists' Intention of Revisiting the Songshan Shaolin Temple Based on Demographic Characteristics

用SPSS17.0对340个嵩山少林寺游客样本进行数据分析,通过独立样本T检验和方差分析分析人口学特征和重游意愿的关系,其中性别与重游意愿用独立样本T检验的方法,其他人口学变量则用方差检验的方法。研究发现性别、年龄、职业、居住地与重游意愿不相关;学历、收入、家庭结构与重游意愿存在显著相关性,其中低学历者、中等收入者,三代同堂家庭结构的游客对嵩山少林寺的重游意愿最大。

A statistical analysis was made on 340 tourists of the Songshan Shaolin Temple by using SPSS17.0. The relation be- tween demographic characteristics of the intention of revisiting was analyzed through independent sample T test and variance analysis, and independent sample T test was used for genders and the intention of revisiting, and variance analysis was used for oth- er demographic variables. The research found that genders, ages, jobs and residences are uncorrelated with the intention of revisit- ing; academic backgrounds, income and family structures are significantly related with the intention of revisiting, and people with low academic background, medium income, and a family with three generations living under the same roof, have the most keen intention to revisit the Songshan Shaolin Temple.