基于旅游动机的嵩山少林寺游客重游意愿研究

Research on Tourists' Intention of Revisiting the Songshan Shaolin Temple Based on Tourist Motivation

在大众旅游时代,重游现象越来越普遍。本文根据对嵩山少林寺游客旅游动机公因子与再次重游、向他人推荐意愿间的线性回归分析结果,构建方程模型。研究发现休闲、声望、文化、社交动机与重游意愿有着显著的线性相关关系。其中休闲动机和声望动机对游客重游意愿的再次重游有着正向影响,休闲、文化、社交动机对推荐意愿有着正向影响。而声望、新奇、放松则与重游意愿不存在相关性。

In the era of mass tourism, revisiting has become a more and more common phenomenon. In accordance with the re- sult of the linear-regression analysis on the common factors of the Songshan Shaolin Temple tourists＇ tourism motivation, and their intentions of revisiting and recommending to others, this paper formulated an equation model. The study found that leisure, pop- ularity, culture and social motivation have significant linear cor- relation with the intention of revisiting. Among them, leisure mo- tivation and popularity motivation have positive influence on their intention of revisiting, and leisure motivation, culture motivation and social motivation have positive influence on their intention of recommending to others. However, fame, curiosity and relaxation have no correlation with the intention of revisiting.