商务英语翻译教学中跨文化因素的影响及应用策略

The Influence of Cross-cultural Factors and Application Strategies in Business English Translation Teaching

在全球经济发展的新时代背景下,为迎合日益增长的高质量商务英语翻译人才培养,在教学中充分考虑跨文化因素对翻译的影响,加强了解中西方文化,以避免商务英语翻译中的失误,并且在商务英语翻译中利用文化因素进行巧妙转换,达到良好的互译效果,促进跨文化商务交际的顺利进行。

Under the background of the new era of global eco-nomic development, and in order to meet the increasing demand for business English translation talents of high quality, the influ-ence of cross-cultural factors should be taken into consideration, and the students should learn about Chinese and Western cul-ture, so as to avoid errors in business English translation, and be able to transfer the cultural message in the translation, thus achieving the ideal effect of translation, and promoting the pro-cess of cross-cultural business communication.