游客对风景旅游区信息服务满意度调查分析——以南宁青秀山风景名胜旅游区为例

下载PDF

导出

摘要随着旅游者对风景旅游区信息服务的总体要求越来越高,旅游信息服务水平成为影响游客满意度的重要因素。本文根据对国家5A级风景区——青秀山旅游信息服务满意度的调查分析及采取改进措施前后成效的对比,提出了提升风景旅游区信息服务满意度的具体建议,有助于提升游客的旅游体验,提升景区的竞争力和软实力。

作者黄海山龚艳平

机构地区桂林电子科技大学南宁青秀山管委会

出处《中小企业管理与科技》 2015年第17期137-138,共2页 Management & Technology of SME

关键词风景旅游区信息服务满意度旅游

参考文献9

1L Calamel,et al. Inter-organisational Projects in French Innovation Clusters:The Construction of Collaboration Original Research Article [J].Intemational Journal of Project Management,2012,30( 1 ) :48-59.
2吴泓.公共旅游信息服务体系构建路径和模式——基于智慧城市视角[J].现代经济探讨,2014(9):67-71. 被引量：16
3Molz J G.Travel Connections. Tourism,Technology and Togetherness in a Mobile World [M].London:New York:Routledge, 2012.532.
4Cahyadi,E.Applieation of digital signage for tourism information and communication system:Telecommunication Systems,Services,and Applications(TSSA), 2012[C].Bali : IEEE, 2012 : 72-75.
5Oliviero A.Carboni.An empirical investigation of the determinants of R&D cooperation:An application of the inverse hyperbolic sine transformation:Research in Economies, 2012, 66(2): 131-141.
6姚志国,鹿晓龙.智慧旅游——旅游信息化大趋势[M].北京:旅游教育出版社,2013.17.
7Gallarza M G,Saura I G.Value dimensions,perceived value, satisfaction and Xoyalty:An investigation of niversity students'travel behaviour[J].Toufism Management, 2006,27:437-452.
8"游客满意度指数"课题组,戴斌,李仲广,唐晓云,杨宏浩,何琼峰.游客满意度测评体系的构建及实证研究[J].旅游学刊,2012,27(7):74-80. 被引量：53
9Yoon Y,Uysal M.An examination of the effects of motivation and satisfaction on destination loyalty:A structural model [J]. TourismManagement, 2005,26: 45-56.

1张俐俐.重视投诉处理是提高服务质量的有效途径[J].旅游学刊,2005,20(2):6-7. 被引量：10
2Gronroos C. A service quality model and its marketing implications [ J ]. European Journal of Marketing, 1984,18 (4) : 36 -44.
3Parasuraman A, Zeithaml V A, Berry L L. A conceptual model of service quality and its implications for future research [ J ].Journal of Marketing, 1985,49(4) :41 -50.
4Cronin J J, Taylor S A. Measuring service quality: A reexamination and extension[J]. Journal of Marketing, 1992,56 (3) :55 -68.
5Fornell C. A national customer satisfaction barometer: The Swedish experience [J]. The Journal of Marketing, 1992,56 (1):6 - 21.
6Anderson E W, Fomell C. Foundations of the American customer satisfaction index [ J ]. Total Quality Management, 2000, 11 (7):869 -882.
7Pizam A. Tourism' s impacts: The social costs to the destination community as perceived by its residents [ J ]. Journal of Travel Research, 1978, 16(4) :8 - 12.
8Kozak M. Comparative assessment of tourist satisfaction with destinations across two nationalities [ J ]. Tourism Management, 2001, 22(4): 391 -401.
9Hui T K, Wan D, Ho A. Tourists' satisfaction, recommendation and revisiting Singapore [ J ]. Tourism Management, 2006,27 (4) :607 -616.
10Lee C K, Yoon Y S, Lee S K. Investigating the relationships among perceived value, satisfaction, and recommendations : The case of the Korean DMZ [ J ]. Tourism Management, 2007,28 (1) :204 -214.

中小企业管理与科技

2015年第17期

内容加载中请稍等...