摘要
在以网络化和数据化为特征的新经济时代,金融与大数据交叉融合发展。大数据是金融的核心资产,通过从海量的数据中快速获取有价值的信息以支持商业决策,进一步推动金融业发展;大数据促进互联网金融模式的不断创新,使互联网金融企业实现精准营销、规避风险、优化经营绩效、提高运营效率;利用大数据技术可逐步解决金融格局演变、信用评估、风险防控、信息安全等的一系列难题。
In the new economic era taking network and data as the characteristics,finance and big data are developing with the help of integration between them. Big data is the core asset of finance. By quickly obtaining valuable information from vast amounts of data,Big data provides support for business decision-making and further promotes the development of financial industry. Big data is promoting innovation in the pattern of internet finance and making internet finance enterprises to realize precision marketing,risk aversion,business performance optimization and the increase of operational efficiency. With the help of big data,such dilemmas as evolution in financial arrangement,credit evaluation,risk prevention and information safety should be gradually solved.
出处
《中国流通经济》
CSSCI
北大核心
2015年第7期70-75,共6页
China Business and Market
关键词
金融
互联网金融
大数据
发展模式
finance
Internet finance
big data
development pattern
