大众传播时代关于中国主导意识形态的审思

Reflection on Contemporary Chinese Dominant Ideologies in the Era of Mass Communication

在大众传播时代,马克思主义意识形态的传播正遭遇新的语境、面临新的挑战,主要表现在五个方面:大众传播对主导意识形态价值的消解、大众传播效应对主导意识形态导向的弱化、大众传播对主导意识形态影响的削弱、大众传媒公信力对主导意识形态权威的牵制、"数字鸿沟"对主导意识形态传播的掣肘。只有实现当代中国主导意识形态与大众传媒的良性互动、和谐共生才是解决主导意识形态传播的关键所在。

In the era of mass communication, the dissemination of Marxist ideology is experiencing the chal- lenge of new discourses, which demonstrates： 1） mass communication has deconstructed the value of domi- nant ideologies; 2） the effect of mass communication has reduced the orientation of the dominant ideologies; 3） mass communication has weakened the influence of dominant ideologies; 4） the credibility of mass media has contained the authority of dominant ideologies; and 5） the dissemination of dominant ideologies has been restricted by the ＂Digital Divide＂. The key to help the dissemination of dominant ideologies is the posi- tive interaction and harmonious coexistence between contemporary Chinese dominant ideologies and mass media.