新时期媒体报道的道德取向及问题研究

A Study on Moral Orientation and Its Problems in Media Coverage in the New Era

正确把握媒体报道中的道德取向问题已成为新时期新闻媒体的重要任务。在全媒体时代的今天,媒体报道道德取向存在报道信息失真、夸大负面新闻、传播不道德信息、发布垃圾信息等问题。这些问题出现的主要原因是,新闻娱乐化、媒体不能很好的处理社会效益与经济利益间的关系、新闻从业人员和媒体机构的道德自律意识缺乏。防范出现该问题的对策是,提高媒体工作人员的道德素养、增强媒体管理上的把关能力、建立比较规范与科学的媒体传播效果评价体系。

Today, with China＇ s gradual entrance to the omnimedia era, channels of news coverage have concurrently diversified. Meanwhile, in the process of media coverage, it is a common phenome- non that its moral orientation has been deviated. To date, moral orientation in media reports in the new era has caused widespread concerns in our society. Also, it has gradually become a vital standard to judge whether a media report is right or not. From the perspective of communication, on the one hand, mass media conveys not only various information to different social classes. On the other hand, it also changes people＇ s lives and shapes people＇ s souls. Judging from this, moral orientation in media cov- erage has a direct impact on the whole Chinese nation＇ s moral standards and qualities. Therefore, the moral orientation in the media coverage has become a crucial mission for the mass media in the new era.