分阶技能提升——广告学影视思维与动手能力培养方法

Improving Skills in Stages:Innovation of Film and Television Thinking and Operational Ability for Training Advertising Major Students

以影视广告的学科特点为依据,结合媒体融合时代背景,提出广告学学生影视思维与动手能力培养的新思路和新方法;针对传统教学中存在的问题,认为分阶技能提升是一种好的解决途径。

On the basis of the subject characteristics of advertising on movie and TV, combining with the background of media convergence, the new ideas and methods of training the film and television thinking and operational ability of advertising major students were put forward. In view of the existing problems in traditional teaching, improving skills in stages was considered as a good solution.