打造生命科学领域创新的雇主品牌——以华大基因为案例

Creating The Innovative Employer Brand In The Industry of Life Science——The Case of BGI

本文阐述了作为生命科学领域领军企业之一的华大基因是如何通过一系列创新的技术方法打造其独一无二的雇主品牌。华大基因一直致力于搭建一套完整的雇主品牌管理体系,从而为企业吸引潜在雇员和保留现有员工做出杰出贡献。华大基因正是通过这一系列创新的行为和实践创建了自己独一无二的雇主品牌,为企业吸引潜在雇员和现有员工的保留做出了贡献。

This paper illustrated how BGI, as one of the leading companies in the industry of life science, applied a serious of innovative techniques to build a unique employer brand. BGI strives to create an integrated system of employer brand management to attract and maintain talents.An above activities and practices contribute to create an innovative and unique employer brand, consequently help BGI attract and maintain talents in the advanced industry.