美国直接雇主协会构建雇主品牌的实践

The Practice of USA Direct Employers Association Building Employer Branding

本文分析了美国直接雇主协会在雇主品牌方面的一些实践和经验。直接雇主协会位于美国印第安纳的一个非盈利组织,通过和诸多世界五百强企业合作,直接雇主协会使用技术手段,开发多个合作伙伴等方式,帮助企业进行雇主品牌的建设。

Direct Employers Association is a non-profit organization based in Indiana, USA. As a consortium for human resources professionals from Fortune 500 companies, Direct Employers Association does plenty of work on employer branding. By utilizing technology and developing various partnerships, Direct Employers Association provides employer branding for its over 800 member companies.