“自媒体”的未来发展趋势研究

Research on the Future Development of “We-media”

"自媒体"的核心是公众对信息的自主提供和分享,它是以互联网为主的新媒体发展到一定阶段后出现的新的信息传播方式。这种方式的特点主要表现为私人化、平民化、普泛化和自主化。在"自媒体"的平台上,信息传播的的方式、内容发生了巨大的变化,它打破了传统媒体构建的信息传播方式,逐渐由传播向互博转变。因此,要重新思考和分析信息传播的发展趋势,使之更加适应这个全新的传媒时代。

The core of the “we-media” is the public information provided and shared, which is the Internet based new media development to a certain stage after the emergence of new information dissemination way. The characteristics of this way are the privatization, the popularization, the generalization and the autonomy. On “we-media” platform, information dissemination way, content happened great changes in, it broke the traditional media to build a mode of transmission of information, gradually spread to Bo. Therefore, it is to rethink and analyze the development trend of the dissemination of information, so that it adapts to the new media age.