浅析我国中小企业营销存在的问题及对策

On the Marketing Problems and Countermeasures of Small and Medium-sized Enterprises in Our Country

目前,中国的中小企业正快速发展。在机遇与困难并存的当下,针对中国中小企业营销管理的实际情况和存在的问题,文章提出要树立新的营销管理理念,以顾客为核心,在分析预测市场营销机会的基础上,部署营销战略,制定合理的营销组合策略,建立完善的职能组织,充分引导各类人员的兴趣,建设营销网络。

At present, the small and medium - sized enterprises are developing rapidly in China. With the co- existence of opportunities and difficulties, the paper, directing at the actual situation and the existing problems of the marketing management in small and medium- sized enterprises in China, puts forward to establish a new con- cept of marketing management, and deploys marketing strategy by taking customers as the core and analyzing and predicting the marketing opportunity. In addition, the paper formulates rational marketing mix strategy, sets up function organization and constructs marketing network by inducing all kinds of personnel＇s interest.