基于校内综合技能实训的高职营销专业毕业设计创新

On the Innovation of Graduation Project of Polytechnic Marketing Majors on the Basis of Internal Comprehensive Skill Training

高职院校的毕业设计是重要的实践性教学环节,其质量直接体现了学生综合运用所学的基础理论、专业知识和基本技能的水平。高职市场营销专业基于校内综合技能实训的毕业设计创新,提升了学生对专业知识的理解和运用。

Graduation project is an important step of the practical training in polytechnics, and its quality represents the students＇ level to use the basic theory, knowledge and skills acquired. Innovation of polytechnic marketing majors＇ graduation project on the basis of internal comprehensive skill training raises students＇ level of understanding and using their professional knowledge.