摘要
根据企业外部环境和内部结构的变化适时进行战略评估与调整,是企业战略管理的重要工作,是确保企业科学发展的关键。中国石油华北油田公司战略评估体系以相关评估理论为基础,结合公司战略管理实际,采用定量与定性相结合的方式,从环境分析、目标实现程度评价、成长性评价3方面对公司战略进行综合评估。该系统选取总量、结构、效益、效率4类因素作为准则层目标,分别确定各具体指标的权重,形成了衡量年度战略实现程度计算的评估标准。实践证明,战略评估对推动企业可持续发展具积极作用,并依据评估结果对公司实施的发展战略提出调整意见。
The important work for management of corporate strategy is to make timely strategic assessment and adjustment in line with changes in the company＇s external environment and internal structure. Based on the related evaluation theories and combined with actual management of the company＇s strategy, the strategy-assessing system of Petro China Huabei Oilfield Company adopts the quantitative and qualitative pattern to make comprehensive assessment of the company＇s strategy in three areas–environmental analysis, evaluation of target-realizing extents and evaluation of business development. This system selects four factors of general amount, structure, performance and efficiency as the targets for the level of standards and then determines the weight of each concrete index, establishing the assessment standards for calculation of realization extents of the annual strategy. Practices indicate that evaluation of strategy plays an active role in promoting the company＇s sustainable development and helps adjust its development strategy.
出处
《石油科技论坛》
2015年第3期22-29,共8页
PETROLEUM SCIENCE AND TECHNOLOGY FORUM
基金
中国石油华北油田公司战略课题研究项目
关键词
油气田
战略
评估
调整
总量
结构
效率
效益
oil and gas fields
strategy
evaluation
adjustment
general amount
structure
efficiency
performance
