提升“好客山东”旅游品牌的原则和对策

The Principles and Strategies of Enhancing “Hospitaity Shandong” Tourism Brand

齐鲁文化是发展山东旅游业的重要资源,怎样运用底蕴深厚的齐鲁文化打造出"好客山东"旅游品牌是一个值得探索的课题。介绍了文化旅游品牌对旅游业发展的意义,探索确立"好客山东"旅游品牌的三个原则,最后从旅游文化宣传、旅游资源挖掘、旅游服务管理等几方面对提升"好客山东"旅游品牌提出建设对策。

Qilu culture is an important resource for the development of tourism in Shandong,how to use heritage of qilu culture to create a ＂ hospitality Shandong＂ tourism brand is a subject to explore. This article describes the significance of cultural tourism brand development for the tourism industry,to explore the establishment of the three principles of ＂ hospitality Shandong＂ tourism brand,and finally proposed constructive suggestions on the tourism culture promotion,tourism resources development,tourist service management so as to enhance ＂ hospitality Shandong ＂ tourism brand。