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海丁微名片在CAR分析中ROI思想的深层解析

Haydin Micro Card By Deep Analysis CAR Analysis ROI Thought
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摘要 海丁微名片是一款移动职业社交应用,包含个人微名片,人脉发现,海丁悬赏,名片分享。充分利用社交人脉网络的传播力量,为用户梳理规整有价值的人脉平台。通过半年的努力,已经形成从Web到移动,微信到APP的完整生态链,积累用户达上百万,用户的生态链关系和用户行为日志记录达数亿记录。因此,对整体产品过程数据的分析和总结变得尤为重要。CAR分析的方法是企业在高成熟度过程改进和量化项目管理中常用的方法,基于ROI思想的分析预测投资回报并判断计划后续的活动则是其中非常重要的一环。 The Ding sea micro card is a mobile professional networking applications, including personal micro card, contacts found, Hedin reward. Card sharing. Make full use of social network communication power, and to sort out the value of the user's network platform. Through six months of efforts, has formed from the web to mobile, a complete ecological chain letters to the app, users reached millions of accumulation, the user of the ecological chain relationships and user behavior log records of hundreds of millions of records. Therefore, the analysis and summary of the whole product process data becomes very important.. Method of analyzing car enterprises in high maturity degree of process improvement and quantitative project management in the commonly used method, based on the ROI analysis and forecast of the return on investment and judgment for planning follow-up activities is one of the very important links.
作者 黄君
出处 《无线互联科技》 2015年第8期14-15,共2页 Wireless Internet Technology
基金 上海市科委资助 项目名称:海丁智力服务云平台 项目编号:13CT1504100
关键词 CAR(Causal Analysi s and Resolution) ROI(Return on Investment) 鱼骨图 5Why分析 性能基线 数学预测模 Fishbone diagram 5Why analysis Performance baseline Mathematical forecasting model
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参考文献3

  • 1Mary Beth Chrissis,Mike Konrad, Sandy Shrum. CMMI Second Edition: Guidelines for Process Integration and Product Improvement. Carnegie Mellon Software Engineering Institute, November 2006.
  • 2肖诗唐.统计过程控制的策划与实施[M].北京:中国经济出版社,2005.
  • 3Doug Smith.Craig Hollenbach.Portrait of a CMMI Level 4 Effort. SEI website, 2001.

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