导向设计在旅游景区中的应用

Application of Guidance Design to a Scenic Spot

我国的城市景观面貌正发生着日新月异的变化,各种各样的环境标识设计有了长足的进展,但诸如标识设计的完整性、视觉设计的统一性等方面还存在不足。尤为突出的问题是景区的导向设计缺乏规范性,不能充分体现出景区的文化性和历史性,部分设计单调或雷同等。文章以大遗址文化遗址为例,指出景区导向设计要遵循统一性和人性化原则,充分考虑景区的地域文化和面向国际化等因素,从景区导向系统的设计制作、深入研究、色彩运用、制作正稿、后期调整等步骤进行阐述,以期为国内景区的导向设计提供借鉴和参考。

In China, all kinds of enviromental logo designs have made considerable progress. However, more attention should he paid to the integrity of the logo design, the unity of the visual design, etc. The prominent problem is that the guidance design is lack of standardability, unable to fully reflect the scenic spots＇ culturing and historicality, and some monotonous and similar designs are often presented. Taking some great ruins as examples, it holds that the scenic spots＇ guidance design should keep to the priciples of unity and humanization and take the regional culture and internationalization into account. It studied the system of a scenic spot＇ s guidance design from design and production, deep research, use of color, final draft making, late adjustment, etc.