乘客对常规公交服务质量的感知研究

Reserach of Passengers' Perception on the Service Quality of the Conventional Public Transit

为确定当前及潜在公交乘客对常规公交服务质量感知程度,全面检索了影响常规公交服务质量的因素并将其分为五类;基于偏好性调查法获取了乘客出行意愿数据,并分别拟合五类因素对公交乘客需求变化率的回归模型获得了公交乘客服务感知度。结果表明,当常规公交的票价、步行时间、站台等待时间、车内出行时间、舒适性5个因素单因素变化时,相应的公交乘客服务感知度分别为0.227、0.446、1.228、1.991、1.028。研究结果可为政府、公交企业等清晰掌握常规公交的改善重点,并为提升其服务质量和提高居民出行分担率奠定基础。

To determine the current and potential passengers＇ perception degree on the service quality of the conventional public transit, factors that affect the conventional public transit were classified into five categories; Based on passengers＇ preference data which obtained by stated-preference survey, regression model was built between the five factors and passengers＇ demand changing rate, the result of passengers＇ perception degree on the service quality of the conventional public transit was gained as well. The results show that when the ticket price, the walking time, the station waiting time, the travel time and the comfort performance changed respectively, the corresponding passengers＇ demand changing rates were 0.227, 0.446, 1.228, 1.991, 1.028. The research results can be useful for the government and public transit company to master the improvement focus of the conventional public transit, which maybe useful for improving its service quality and enhancing the attractiveness.