基于品牌形象的汽车造型研究

Research of Car Modeling Based on Brand Image

通过史论研究方法分析当代汽车造型的潮流和未来趋势;通过个案调查法研究当代国外知名汽车品牌的发展历程,阐述由品牌文化决定的品牌形象在汽车造型设计中发挥的重要作用。归纳总结出品牌策略在汽车造型设计中的实施方法。

The contemporary trend and future trend of the car modeling were analyzed by history re？searching, and the development of well-known car brands abroad was researched by case studying. The important role of the brand image decided by brand culture in the car modeling design was elaborated. The implementation methods of the brand strategy in the car modeling design were summarized.