青海省国内游客旅游消费行为影响因素分析——基于游客属性视角

THE INFLUENCING FACTORS OF DOMESTIC TOURISTS CONSUMPTION BEHAVIOR IN QINGHAI PROVINCE——BASED ON THE PERSPECTIVE OF TOURIST'S ATTRIBUTES

基于游客属性视角,运用交叉列联表分析和Pearson卡方检验方法,对青海省国内游客旅游消费行为影响因素进行分析。结果表明:旅游消费行为影响因素由强到弱依次是年龄、职业、收入、文化程度和性别。其中,影响旅游动机的主要因素依次是年龄、职业、文化程度和收入;影响旅游方式的主要因素依次是性别、年龄、收入和文化程度;影响旅游资源偏好的主要因素依次是年龄和职业;影响旅游信息来源的主要因素依次是收入、职业和年龄;影响旅游花费的主要因素依次是收入、职业、文化程度、年龄和性别;影响旅游购物的主要因素是年龄。

Based on the perspective of tourist＇ s attributes,this paper made a analysis about the influencing factors of Qinghai Province domestic tourists consumption behavior with Cross reference table analysis and Pearson chi- square test method. The results showed that the influencing degree of the factors which influence tourism consumer behavior is descended from age,vocation,incomes to education and gender. The influencing degree of the main factors influencing tourism motivation can be listed from high to lowas： age,vocation,education and incomes. The influencing degree of the main factors that influence means of traveling can be listed from high to lowas： gender,age,incomes and education. The influencing degree of factors that influence tourism resources preference is descended from vocation to age. The influencing degree of the main factors influencing the choosing of tourism information source can be listed from high to lowas： incomes,vocation and age. The tourism expenditures are influenced by incomes, vocation, education, age and gender, which are listed from high to low. Tourism purchasing has high correspondence with age.