移动旅游评述

A SURVEY OF MOBILE TOURISM

近年来,移动通信技术的迅速发展,手机、平板等移动设备的广泛应用,带来了旅游信息服务的快速发展,从而对旅游业的发展起到巨大的推动作用。移动旅游作为一个全新的研究方向,日渐成为国内外研究的热点。运用文献研究法,归纳和总结移动技术、移动旅游信息服务及用户技术接受理论等移动旅游研究现状,发现移动旅游服务能够满足旅游者的个性化需求,有利于用户旅游体验质量的提升和旅游地管理水平的提高。国内外研究在深度、方法、侧重点均有所不同,今后应着眼某一具体地区进行更有针对性的实地调查和对策研究,推动移动技术及信息服务在旅游领域内的应用和发展。

In recent years, with the rapid development of mobile communication technology and widely application of mobile devices, such as cellphones, tablet computers, tourism industry has gained tremendous development. As a brand - new research direction, the research of mobile tourism has become hot topics abroad. Based on literature research, inducing and summerizing the research status of mobile tourism, including mobile technology, mobile tourist information services, user technology acceptance theory. It has found that mobile tourist services can meet the personalized needs of tourists, thus improving the quality of the tour experience and management level of destination. Besides, the differences between domestic and foreign research lie in deepness, methods, emphasis. It suggests that the survey and analysis be carried on in a certain area, so as to promote the development of mobile technology and information services applied in tourism.