商业关系内部吸引力研究文献综述

Literature review on internal attractiveness in business relationships

商业关系内部吸引力描述了企业间彼此感兴趣的程度,对促进企业间业务发展至关重要。目前,国内外对于商业关系内部吸引力的研究主要集中在概念、作用和影响因素三个方面,而对于商业关系内部吸引力作用机理和提升路径的研究尚有较大空间。

Attractiveness in business relationships describes the degree of mutual interest between enterprises, which is essential for the development of business. Currently, the research of attractiveness in business relationships mostly focuses on three aspects which include the concept, the role and the influence factor. And there is larger space on the study of the mechanism and the promotion way of the attractiveness in business relationships.