“土豪”走出国门——中文网络热词背后的社会文化心理

“Tuhao”Going Abroad:Social,Cultural and Psychological Phenomena behind Chinese Network Hot Words

以"土豪"为例,从语言与社会、文化的关系视角,对网络热词"热"起来并走出国门的现象进行探讨,分析网络热词盛行的社会文化和心理原因,从一个较新的视角对文化融合进行解读。

＂Tuhao＂was initially apopular word in domestic network a couple of years ago.And now,it is prevalent even in foreign countries and is used by BBC as a special program topic.In this paper,＂Tuhao＂is used as a typical example to analyze the reasons why Chinese network hot words can go abroad as part of the present intercultural integration and to explore the social,cultural and psychological factors behind it from the perspective of sociolinguistics,which offers a relatively new perspective to interpret the cultural integration.