基于面板模型的我国中小寿险公司盈利能力实证研究

Study on Profitability of Small and Medium-sized Life Insurance Companies-Based on Panel Data Model

在我国中小寿险公司盈利周期拖长,一些公司成立10年后仍无法扭亏为盈,提高中小寿险公司盈利能力迫在眉睫。本文通过面板模型证实了影响中小寿险公司盈利能力的显著因素主要包括:保费规模、新单比例、产品结构、资金运用水平、费用水平及人力资源水平。对比中资与外资寿险公司发现,影响二者盈利能力因素并不相同,投资收益率对中资寿险机构影响更大,而资产水平对外资寿险公司影响更大。而中小型寿险公司应当通过降低承保成本,创新优化产品,提高资金运用能力,创新营销渠道等方式提高自身盈利能力。

Small and medium - sized life insurance companies now have a longer profitable period in Chi- na, some companies can not make a profit even 10 years after the setting up. How to solve the problem is of sig- nificance for life insurance companies. By using the panel model, factors influencing the profitability of small - medium sized life insurance companies are confirmed, i.e. premium scale, new policy ratio, product structure, the expense level and human resources. Through a comparison of Chinese and foreign life insurance companies, it is found that the factors affecting their profitability are different, with investment return ratio having a more im- portant influence on Chinese life insurance, while asset level on foreign life insurance companies. Finally the pa- per concludes that small and medium -sized life insurance companies should reduce underwriting cost, innovate insurance products and channel marketing, improve capital operation ability to improve their profitability.