摘要
基于影响力理论以及医院微信的传播特点，首先分别从医院行为、用户行为两个角度，选择了医院微信影响力相关评价指标。然后利用主成分分析法，建立医院微信影响力评价式，最后，将该表达式在我院的微信影响力具体评价与分析中进行了具体运用。
The evaluation indexes are selected from the aspects of hospital behavior and user behavior based on the relevant theories on influence and the transmission characteristics of Wechat, with the data so acquired processed with the principal component analysis. In the end, the expression of evaluation was applied to the evaluation and analysis of the influence of the hospital Wechat.
出处
《中华医院管理杂志》
北大核心
2015年第6期467-469,共3页
Chinese Journal of Hospital Administration
关键词
微信
主成分分析法
影响力
应用
Wechat
Principal component analysis
Influence
Application
