摘要
文章以扁平化设计风格为例分别从包装设计的图形、色彩、字体和版式四大构成要素进行阐述。旨在通过扁平化包装设计风格综合反映品牌理念、产品特性和消费心理,使产品视觉效果更加符合当前大众的审美趋势和观念,有效地提高产品包装视觉语言表达的效果,并能与同行业竞品包装之间建立有效识别,进而使产品诉求在包装上显现与突出,便于客户群体对品牌的辨别与使用。
Taking the style of flat design as an example, this paper elaborates on the four elements of package designs： graphics, colors, fonts and format. It holds that the brand concept, product characteristics and consumer psychology should be reflected in the design and the visual effect should be in line with public aesthetic trend and taste, which can be expected to improve the expression of the packaging ＇s visual language. In the meantime, it can set up an effective recognition against the competing products in the same industry. Furthermore, the demands of the products will stand out on the packaging, which will provide customers with easier brand identification and use.
出处
《中国轻工教育》
2015年第3期14-16,共3页
China Education of Light Industry
关键词
扁平化
包装设计
视觉语言
flattening
package design
visual language
