海外商会组织与企业公共关系外交

Overseas Chamber of Commerce and Enterprise Public Relation Diplomacy

伴随着全球经济一体化进程,各主要国家的商会力量与企业发展紧密结合,成为国际关系、区域与国别研究、跨文化管理活动中的一种组织形态。新世纪以来,在中国企业走出去成为常态的情况下,中国原生的以地缘关系、亲缘关系为特色和纽带的商业文化也随之展现在世界面前。在广泛意义上的企业公共外交中,商会的作用是不能忽视的环节。大中华区德国工商大会(AHK Greater China)是德国工商大会全球系统的组成部分,是大中华区所有德国企业的商会组织,甚至在以DIHK法为主的德国法律框架下,兼有对大中华区德企的部分行政管理职能。本文以大中华区德国工商大会为案例,探讨和比较德式"商会文化"与中式"商帮文化"的异同,在此基础上,对公共外交与商会文化的关系提出三个假设。

The global economic integration progress combined the power of the chamber of commerce and national interests together. This phenomenon becomes a kind of ＂neomorph＂ in international relations, regional studies and cross-culture management activities. Since Chinese enterprises are going out to the world within these decades, Chinese geopolitical relations business culture also demonstrated in the front of foreigners. We could not ignore the factions of the chamber of commerce in Public Diplomacy. AHK Great China with Shanghai, Beijing, Guangzhou, Hong Kong and Taipei offices, is a part of DIHK and the official public organization of all German industrials and companies in the Great China, while with some administration missions under German law. This paper explores and compares the differences between AHK culture and Chinese culture of the chamber of commerce with three hypotheses of the factions of the chamber of commerce in public diplomacy.