商学院开展商学公益讲座的实践策略与长效机制研究——以上海财经大学商学院“商界精英论坛”为例

Research on the Practical Strategy and Long-term Mechanism of Business Public Lecture Developed by Business Colleges——a case study of "Business Elite Education Program" of Shanghai University of Finance and Economics

本文结合上海财经大学商学院"商界精英教育计划"系列公益讲座的开办经验,对选题、宣传、保障及后续服务等实践操作层面及讲座资源的维护、开发等机制建设层面的相关策略进行归纳与提炼,以期为其他商学院在讲座开办方面提供一定借鉴。

In this paper, the business public lecture ＂Business Elite Education Program＂ developed by Business College of Shanghai University of Finance and Economicswill be summarized from the topic, communication, follow-up services and other practical operational experieneeto find some practical strategy and long-term mechanism of business public lecture, in order to provide some reference for other business colleges in public lectures.