文化消费视角的大学生价值观教育

University Students' Values Education from the Perspective of Cultural Consumption

基于宁波市七所高校大学生文化消费行为状况调查,发现了"大学生文化消费行为与价值观相关"的统计证据,目前大学生文化消费存在的主要问题为:一是个体旺盛的消费欲受场地、经费等客观条件制约。二是个体的网上消费行使大学生对校园集体文化消费活动态度较为消极被动,提出了通过重构校园文化体系和校园文化消费体系加强大学生价值观教育的新途径。

This paper investigated the status of university students＇ cultural consumption in seven colleges and universities in Ningbo city, which provided significant statistical evidence to demonstrate that ＂there exist associations between university students＇ cultural consumption and their outlook of values＂. It showed that students＇ consumptive desire is restricted in the physical conditions of sites and budget while the online shopping affects their attitude toward campus cultural consumption. It, thus, proposed a novel channel to improve the quality education in students＇ view of values via reconstructing the campus cultural atmosphere and the mainstream campus cultural consumption system.