区域经济发展与高职人才培养的关系——以东莞及珠江三角洲地区的高职广告人才培养为例

高等职业技术类院校做为以培养具有生产、管理、服务第一线应用型人才为目标,必须使人才培养与区域经济发展水平接轨,以企业岗位需求为导向,制定"工学结合、岗位导学"的人才培养模式,提高高职教育对区域经济发展所需的人才支撑和智力支持等服务性功能。同时,区域经济的持续稳定发展,同样也为高职人才培养方案的改革提供行之有效的依据。因此,探索区域经济发展与高职人才培养的关系,具有理论和现实意义。特别是在东莞及珠江三角洲经济发达地区,做为与经济发展有着密切关联的广告专业,探究区域经济发展与高职广告设计人才培养的关系,可以为其他区域经济稍落后地区,在今后广告专业人才培养模式的改革上提供重要的参考。

Higher vocational and technical colleges as to train with the production, management, service first line applied talents as the goal, we must make personnel training and the level of integration of regional economic development, job demand-oriented enterprise, the development of ＂work and study, job guide learning ＂training model to improve the vocational education on regional economic development needed personnel support and intellectual support and other service functions. Meanwhile, the sustained and stable development of the regional economy, also provide an effective basis for the reform of the vocational training program. Therefore, to explore the relationship between regional economic development and vocational personnel training, theoretical and practical significance. Particularly in Dongguan and the Pearl River Delta economic developed areas, as economic development is closely related to the advertising professional, explore the relationship between regional economic development and personnel training of Advertising ＆ Design, which can be slightly behind other regional economic regions in the future advertising professionals providing an important reference on training model of reform