摘要
微信凭借其零资费、耗流量少、跨平台等优势已经成为时下颇受大学生欢迎的一款聊天软件,对大学生的思想与行为产生了深刻影响,也给大学生思想政治教育带来了新的机遇和挑战。高校思想政治教育工作者必须主动学习微信相关知识和技能,通过搭建多级微信公众平台、培养新媒体工作骨干等途径创新大学生思想政治教育工作,提高大学生思想政治教育的实效性。
We Chat With its micro-channel zero tariffs, consumption of less traffic, cross-platform advantage has become popular with college students nowadays, on the thinking and behavior of college students had a profound impact, and also to the ideological and political education has brought new opportunities and challenges. Ideological and political education must active learning micro-channel-related knowledge and skills by building multi-level micro-channel public platform to develop new channels such as the media backbone of the ideological and political education by means of We Chat innovation students, improve the effectiveness of ideological and political education effectiveness.
出处
《高教学刊》
2015年第13期159-160,共2页
Journal of Higher Education
基金
天津市教委思想政治教育专项课题"高校思想政治理论课借助微博创新教学方法研究"(项目编号2012SZK03)的研究成果
关键词
微信
创新
大学生
思想政治教育
wechat
innovation
college students
ideological and political education