大学生旅游动机结构调查分析——以山西师范大学为例

Investigation on the Structure of the Tourism Motivation of College Students Taking Shanxi Normal University as an Example

旅游动机是直接推动人的旅游行为的内在动因或动力,基本需求的多样性决定了旅游动机的多样性。文中通过对山西师范大学在校大学生作了旅游动机重要性的抽样问卷调查,初步得出大学生(尤其是师范类大学生)的旅游动机结构。

Tourism motivation is the intrinsic motivation or power of the direct drive of human travel behavior. The diversity of basic needs determines the diversity of tourism motivation. This paper taking the ＂questionnaire on the importance of tourism motivation＂of students in Shanxi Normal University, found the preliminary draw students（especially normal college）tourism motivation structure.