新闻报道失范与舆论引导失误

On Errors of News Report and Public Opinion Guidance

正确引导舆论是我国新闻宣传工作的基本政治要求,但是在实践中,由于新闻报道违背基本的职业规范而引发舆论引导失误的事件时有发生。本文对某些新闻记者因作风懒散、心态失衡、利益纠葛、知识欠缺、素养不足等表现带来的新闻报道失范以及新闻报道失范导致的舆论引导失误进行阐述,对新闻报道失范的治理提出建议,强调新闻媒体与新闻记者加强自律、提升职业素养已经是迫切需要解决的问题。

Correct guidance of public opinion is the basic political requirement in Chinese journalism and propaganda work,but in practice,the errors of public opinion guidance often happen,which are caused because of the news reports against the basic professional code. This paper describes the errors of news reports and public opinion guidance,puts forward some reasonable suggestions against news coverage errors,and stresses that it is an urgent need to strengthen the self- discipline of news reporters and promote their professional qualities.