普洱茶文化旅游产品的开发——以普洱市为例

Development of Pu'er Tea Culture Tourism Product:The Case Study of Pu'er City

普洱茶文化旅游产品的开发可以多形式的展示普洱茶文化、提升普洱市的旅游文化品味、打造普洱茶国际知名品牌和促进普洱市旅游的发展。本文以普洱市为例,从普洱茶文化旅游现状出发,针对目前普洱茶文化旅游中存在的问题,结合绿色经济发展需要,提出了开发普洱茶文化旅游产品的新举措和宣传策略。

The development of Pu＇er tea culture tourism product can show various forms of tea culture, promote the tourism and cultural taste of Pu＇er tea, build international brand of Pu＇er tea and promote the tourism development of Pu＇er City. Taking Pu＇er City for example, from the present situation of Pu＇er tea culture tourism, this paper analyzes the problems in the Pu＇er tea cultural tourism, and puts forward new initiatives and promotional strategies for the development of Pu＇er tea culture tourism product by combining with the demand of green economic development.