摘要
提出了网络零售物流系统的总体框架,从主体、客体、载体三个方面对网络零售物流系统的结构进行了研究,通过对网络零售和实体零售的比较分析,得出了网络零售物流系统的基本特征,在此基础上提出了相应的运营策略。
In this paper, we proposed the overall framework of the online retailing logistics system, then studied the subject, object and carrier of the system, next through a comparison of the online retailer and the brick-and-mortar retailer, obtained the basic characteristics of the online retailing logistics system, and at the end, on such basis proposed the corresponding operational strategy.
出处
《物流技术》
2015年第11期23-25,28,共4页
Logistics Technology
关键词
网络零售
物流系统
特征分析
运营策略
online retail
logistics system
characteristic analysis
operational strategy
